Floral commerce
Flower Trace
I developed Flower Trace from scratch around three ways to buy flowers: wholesale orders, retail programs and farm-direct boxes. I structured the catalog and navigation for each business line, including a Farm Direct experience with a cart, ZIP code coverage inquiry and delivery date selection, keeping each buying journey distinct within the same website.
Visit websiteNo audio · Real navigation with pointer and clicks · 50 s
Home, catalog, rose varieties, color selection, product details, retail programs, Farm-Direct boxes and company story.
The context
Flower Trace brings together wholesale flowers, retail programs and farm-direct boxes. Each business line needs its own journey within a consistent identity.
The need
Organize a broad offering and help each buyer find the right purchasing model and next step.
The solution
A business-line structure, catalog and Farm Direct experience with cart, ZIP inquiry and delivery selection.
What I built
I developed the complete website from scratch, including page structure, catalog, cart interface and coverage and delivery controls. I also worked on SEO and commercial integrations.
Project technology
Catalog and Farm Direct journey built with React and TypeScript.
The mobile experience.
Inside the experience
- Wholesale catalog and retail programs
- Farm Direct cart and interface
- ZIP and delivery date controls
- Commercial content and service-led navigation
Real public website captures. The live site may change. Captured on
The result
Wholesale buyers, retailers and direct customers have separate paths to explore the flower range and prepare an order.